The phrase speaks to the struggles of being vulnerable and the craving of intimacy that seems too distant in an online world. In 2013, writer Tim Kreider penned in a New York Times column, “If we want the rewards of being loved, we must submit to the mortifying ordeal of being known.” Roughly five years later, the phrase exploded on social media as a series of memes that erase Kreider’s original context (he was accidentally cc’d on an email lightly making fun of him), while drawing on the universality of the emotion he was channeling.
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